My vision for this project is to amplify Coachtopia’s fun and youthful identity, making it truly distinct from its sister brand. While Coach is known for its timeless elegance and appeal to older adults, Coachtopia thrives on bold colors, uniqueness, and playfulness. To refine this while staying true to its core essence, I focused on clouds and vibrant colors. This approach not only strengthens Coachtopia’s identity but also resonates more effectively with its target audience.